Although product placement is not traditional advertising, it speaks to an audience in a different form of communication which is either in your face or subliminal messages.
Product placement comes in a number of different forms including visual, audio and a combination of the two combined.
Visual product placement is a visual representation of a brand in a movie;
this includes strategically positioning a brand in the background or being used by the actor of a scene,
displaying a billboard or some other form of visual advertisement in a scene,
and any other visual representation of a brand-name product
“without any relevant message or sounds on the audio track which draw attention to the product”
SIGN is not looking for classic advertising inside the scenes through banners, logo appearance and brand name declaration; what we are after is a “naturally-fit” consumption and “product-in-use” shot for products in the scenes.
OUR OBJECTIVE IS TO ASSOCIATE OUR PRODUCTS WITH THE RIGHT MOVIE, THE RIGHT SCENES AND THE RIGHT
CHARACTERS THAT WOULD CORRESPOND WITH CLIENT’S BRAND IMAGE,VALUE AND PERSONALITY.
Our packages are uniquely designed for the promotion of your brand and product throughout different shots and ideas all over the movies and could be highlighted directly or indirectly during the movie.