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Although product placement is not traditional advertising, it speaks to an audience in a different form of communication which is either in your face or subliminal messages. Product placement comes in a number of different forms including visual, audio and a combination of the two combined. Visual product placement is a visual representation of a brand in a movie; this includes strategically positioning a brand in the background or being used by the actor of a scene, displaying a billboard or some other form of visual advertisement in a scene, and any other visual representation of a brand-name product “without any relevant message or sounds on the audio track which draw attention to the product”

SIGN is not looking for classic advertising inside the scenes through banners, logo appearance and brand name declaration; what we are after is a “naturally-fit” consumption and “product-in-use” shot for products in the scenes.

OUR OBJECTIVE IS TO ASSOCIATE OUR PRODUCTS WITH THE RIGHT MOVIE, THE RIGHT SCENES AND THE RIGHT
CHARACTERS THAT WOULD CORRESPOND WITH CLIENT’S BRAND IMAGE,VALUE AND PERSONALITY.

What We Offer:

  • Recommend the suitable movies, scenes and character for product.
  • Middle man between client and producer to handle all negotiations and agreements between both parties.
  • Creating a scene within context of scenario to fit regarding product.
  • The three basic objectives of promotion are to 1) present information to consumers and others, 2) to increase demand, and 3) to differentiate a branded product or service - through advertising, public relations, personal selling, direct marketing, and sales promotion.
  • The price is the amount a customer pays for the product. A well-chosen price should (a) ensure survival (b) increase profit (c) generate sales (d) gain market share, and (e) establish an appropriate image.
  • Value is what a customer receives from a product.

Our packages are uniquely designed for the promotion of your brand and product throughout different shots and ideas all over the movies and could be highlighted directly or indirectly during the movie.

Benefits and Objectives:

  • Introducing the brand / product in a different trendy promotional tool.
  • Enjoying the wide exposure of the movie as an efficient marketing tool.
  • Increasing the consumer awareness.
  • Building up loyalty towards your brand / product in an untraditional way.
  • Highlighting the different available products (if any) and services of the company by using all products within movie.

Marketing Privileges:

  • Spots will be built within movie so that it appears smooth and normal and go far from being a normal ad.
  • Full press coverage for the movie.
  • Special editorial articles and press coverage for the movie in different papers and magazines.
  • Outdoor campaigns will be covering Cairo and Alexandria for the announcement of the movie. It will also include more than 30 locations in the 2 cities between banners, billboards and unipoles.
  • Any special further privileges could be added upon the consent of both parties and special arrangements would be negotiated.

Clients (Producers):

  • United Bros
  • Midnight Sun
  • Oscar
  • El Nasr Films

Contact Us: +2 01000 152 175