Your outdoor sign is often the first thing a potential customer sees. And so we try to make your sign more sufficiently bright and conspicuous to attract attention (without being garish) and sufficiently informative to let prospective customers know what's sold there.
Try it yourself… Ride around town and observe which signs catch your eye. Note which ones don't, then think of the impression each sign gives you. Remember that you never get a second chance to make a first impression, so give this important marketing tool your best efforts and allow us to support you.